Marena Studios » social marketing http://www.marenastudios.com/blog Wed, 19 Oct 2011 21:36:44 +0000 en hourly 1 http://wordpress.org/?v=3.0.1 How to integrate email, social for better results http://www.marenastudios.com/blog/2009/12/how-to-integrate-email-social-for-better-results/ http://www.marenastudios.com/blog/2009/12/how-to-integrate-email-social-for-better-results/#comments Thu, 10 Dec 2009 21:54:37 +0000 admin http://www.marenastudios.com/blog/?p=118 Recently two casinos began integration campaigns using Lyris HQ’s platform with social and mobile marketing efforts. Both Reno casinos, the Eldorado Hotel Casino and the Silver Legacy Resort Casino, improved reach and engagement levels as well as customer experience. The two casinos also doubled mobile opt-in lists and conversion rates.
“The high customer acquisition and revenue that we have achieved by integrating email with social and mobile marketing has far exceeded our expectations,” said Chad Hallert, director of e-commerce, Eldorado Hotel Casino and Silver Legacy Resort Casino. “As we continue to build out our marketing efforts, we want to maximize exposure and relevancy, while better understanding which mediums or campaigns are succeeding and which are not. Lyris HQ’s embedded Web analytics enables us to see which campaigns are working so we can architect every customer experience for optimal relevance, timeliness and results.”
The casinos integrated email messages with mobile alerts and social network profile updates to promote hosted events and upcoming shows. Offline ad spaces were also used.
“Realigning marketing strategy to accommodate an increasingly social and mobile customer is critical to success. Eldorado and Silver Legacy have proven that integrating email with other marketing channels fuels sales and increases marketing ROI,” said Blaine Mathieu, CMO, Lyris.
Using a platform such as Lyris HQ, marketers are able to synchronize entire campaigns so that messages, alerts and postings are published or made available in order and at the right time. This helps to improve the consistency and relevancy of the messages. The integration of email and mobile, social or offline methods also reinforces the brand’s message. Rather than a consumer skimming over an email message and forgetting it, the message will be reinforced with Twitter or Facebook updates or even a mobile offer to make a purchase or sign up for more information.

]]> http://www.marenastudios.com/blog/2009/12/how-to-integrate-email-social-for-better-results/feed/ 0 Ad-ology: Social media enhances real estate online presence http://www.marenastudios.com/blog/2009/11/ad-ology-social-media-enhances-real-estate-online-presence/ http://www.marenastudios.com/blog/2009/11/ad-ology-social-media-enhances-real-estate-online-presence/#comments Mon, 23 Nov 2009 17:04:20 +0000 admin http://www.marenastudios.com/blog/?p=100 Social media has a role to play in real estate, according to Ad-ology’s Summer 2009 Media Influence on Consumer Choice survey, particularly among higher income earning groups.

Real estate agencies should be enhancing their online presence with social and other online media. Ad-ology’s latest survey found that, across all demographics, online media had the most influence on the choice of real estate agent.
Agents that provided video were better able to influence the coveted 25-34 age group. This age group also proved to be particularly influenced by positive comments/feedback.
While selling fees remained a major consideration when choosing a real estate agent, reputation, location and convenience also played their parts.
“Relationships and reputations – both online and offline – are so crucial in real estate,” said C. Lee Smith, president and CEO of Ad-ology Research. “Agents who may be ignoring social media need to realize it’s a great way to establish their name and build relationships in the marketplace, and especially with these higher income consumers.”

-Helen Leggatt

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