Recently two casinos began integration campaigns using Lyris HQ’s platform with social and mobile marketing efforts. Both Reno casinos, the Eldorado Hotel Casino and the Silver Legacy Resort Casino, improved reach and engagement levels as well as customer experience. The two casinos also doubled mobile opt-in lists and conversion rates. “The high customer acquisition and [...] Read More

Social media has a role to play in real estate, according to Ad-ology’s Summer 2009 Media Influence on Consumer Choice survey, particularly among higher income earning groups. Real estate agencies should be enhancing their online presence with social and other online media. Ad-ology’s latest survey found that, across all demographics, online media had the most [...] Read More