According to the Small Business Administration, not managing your cash flow is one of the leading reasons small businesses go belly-up. So here are a few tips to help ensure your cash flows quickly from your customers to your bank account…and from there, to your own creditors, employees, and you. 1. Adjust your billing cycle. [...] Read More
To all the marketers who think they are saving money while increasing ad effectiveness via online media channels, MIT Sloan Assistant Professor Alessandro Bonatti has a message for you: Not so fast. Bonatti and co-researcher, Yale-based Dirk Bergemann agree that online advertising allows marketers to target specific demographic groups efficiently. However, in highly competitive industries, [...] Read More
The local media market has long been owned by local TV stations, newspapers and Yellow Pages. While the recession definitely slowed this market, the recovery, paired with marketer interest in new forms of media, means the industry is looking at big changes in 2010. BIA/Kelsey analysts value this market at $140 billion. Neal Polachek, president [...] Read More
Most analysts and marketers know that younger consumers have typically been bigger Internet users than older consumers. Web use by younger consumers is nearly ubiquitous (93%) while adults over age 65 now have a usage rate of 38%. The bigger news, according to a Pew Internet and American Life Project report, is that the type [...] Read More
Marena Studios a excited to announce a strategic partnership with Urban Edge. We gave this company, who shares space with us at 12 West 23rd Street, a fresh look for their website urbanedgeny.com, and devised an advertising campaign to connect with the target market of renters and buyers. This is an all no-fee real estate [...] Read More
Coremetrics’ most recent Benchmark study shows an air of optimism among U.K. online shoppers with a significant rise in online spending this Christmas and the number of items per transaction on the increase, too. During last year’s recession-riddled Christmas season, the average online order value dropped by 20% compared to 2007. However, this year has [...] Read More
Ad-ology Research recently updated their Industry Marketing Insights report for Display Advertising Services (also called Out-of-Home). The following are the predicted Top 5 Opportunities/Challenges from the report for this industry for the upcoming 12 months: The ad industry is expected to recover in 2010 and the out-of-home segment should continue to grow. Consumer groups continue [...] Read More
US online advertising spending is set to drop in 2009 for the first time since 2002. eMarketer estimates online ad spending will be down 4.6%. However, the slowly recovering economy, combined with basic structural changes in how marketers and the public use media, will lead to Internet ad spending growth in early 2010. “The economic [...] Read More
A couple of weeks ago, I highlighted the general move by small businesses into search marketing. WebVisible’s survey indicated that the typical small business spent $1,658 on search marketing in Q3 2009. Another detail that came to light in that survey is the increase in the number of keywords used by small businesses. WebVisible analysts [...] Read More
Last week I highlighted WebVisible’s report on the increased use of search marketing by small businesses. Another research concern, VerticalResponse also reported that search engine marketing will be a key 2010 expenditure for smaller operators. And according to VerticalResponse, small business owners are planning a number of budget cuts to traditional media formats next year. [...] Read More