Marena Studios » display advertising http://www.marenastudios.com/blog Wed, 19 Oct 2011 21:36:44 +0000 en hourly 1 http://wordpress.org/?v=3.0.1 Top 5 Opportunities/Challenges Ahead for Display Advertising Services http://www.marenastudios.com/blog/2009/12/top-5-opportunitieschallenges-ahead-for-display-advertising-services/ http://www.marenastudios.com/blog/2009/12/top-5-opportunitieschallenges-ahead-for-display-advertising-services/#comments Wed, 23 Dec 2009 15:06:39 +0000 admin http://www.marenastudios.com/blog/?p=122 Ad-ology Research recently updated their Industry Marketing Insights report for Display Advertising Services (also called Out-of-Home). The following are the predicted Top 5 Opportunities/Challenges from the report for this industry for the upcoming 12 months:

The ad industry is expected to recover in 2010 and the out-of-home segment should continue to grow.
Consumer groups continue to fight billboard placement and are pressing government officials to more strictly regulate the industry.
Digital out-of-home networks are often locally owned and operated but as the industry matures, consolidation is expected.
Retail, airport and entertainment districts are growth venues.
More out-of-home operators may allow users to stream user-generated content in the future, a move which could increase the appeal of this media format.
The Industry Marketing Insights report for Display Advertising Services is available on Ad-ology.com (Research Store) for $295 USD with local market data for any U.S. market.

[Source: Ad-ology Research, December 18, 2009]

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