Online consumers who write blogs:

18-29 year olds: 15% (down from 24% in December 2007)
30+ year olds: 11% (up from 7% in December 2007)

Online consumers who use Twitter:

12-17 year olds: 8%
18-29 year olds: 33%

Online consumers who use social networking sites:

12-17 year olds 73%
18-29 year olds 72%

All online adults 47%

These statistics point to some interesting trends. Ben Parr, writing for Mashable, suggests that the younger audience’s shift away from blogs and teens’ lack of interest in Twitter may mean these age groups don’t want to create content. Perhaps younger consumers lack sufficient time or an audience for their blogs. Parr may be correct that the average teen is not interested in reading lengthy personal posts. If that is the case, we have to wonder why teens aren’t flocking to Twitter, the perfect venue for brief posts. The reason may have to do with the media rich environment that social networks offer teens. In addition to writing brief comments on friends’ pages, teens can also view videos and upload photos. Until additional studies reveal exactly why teens find certain online destinations more appealing than others, marketers would do well to reach for younger audiences through social media sites.

[Sources: Parr, Brent. Teens Don’t Tweet or Blog, Mashable, 2.3.10; Social Media and Young Adults Summary, Pew Internet and American Life Project, 2010]

Marena Studios creative approach for the site’s model was simple. Communicate to the user and owner that “No fee=No Brainer”. On the home page the USP’s of going direct is portrayed through a series of lighthearted banners. The overall design of the site is clean and contemporary with a focus on longevity and ease of use.

The studio is also designing all the supporting collateral materials to help launch the site, so be on the lookout for Urban Edge branding in your neighborhood!

Check it out, tell your friends, find a new NO FEE Apartment, save some bucks!

Site is live but still in Pre-Launch phase    http://www.urbanedgeny.com