Ad-ology Research recently updated their Industry Marketing Insights report for Display Advertising Services (also called Out-of-Home). The following are the predicted Top 5 Opportunities/Challenges from the report for this industry for the upcoming 12 months: The ad industry is expected to recover in 2010 and the out-of-home segment should continue to grow. Consumer groups continue [...] Read More
US online advertising spending is set to drop in 2009 for the first time since 2002. eMarketer estimates online ad spending will be down 4.6%. However, the slowly recovering economy, combined with basic structural changes in how marketers and the public use media, will lead to Internet ad spending growth in early 2010. “The economic [...] Read More
Last week I highlighted WebVisible’s report on the increased use of search marketing by small businesses. Another research concern, VerticalResponse also reported that search engine marketing will be a key 2010 expenditure for smaller operators. And according to VerticalResponse, small business owners are planning a number of budget cuts to traditional media formats next year. [...] Read More
As marketing continues to evolve and more firms expand their reach into newer channels, managers will also be looking at ways to integrate and unify their efforts. During 2009, budget constraints forced many marketers to slash spending and cut entire programs. Industry watchers expect budgetary pressures to continue in 2010 but there may also be [...] Read More
Aberdeen Research recently pointed out that the average CMO stays on the job a little under 2 years. During their tenure, some CMOs become success stories. Others, less so. What makes the difference? Aberdeen analysts say the rise in data driven marketing strategies as opposed to ‘winging it’ accounts for the success of best-in-class operators. [...] Read More
Hello, The monthly Observer Guide to Luxury Rentals special section is on stands today. They will be publishing a Luxury Rental section once a month from September through November. Dates are below: September edition: On stands September 23rd Reservations: September 15th Materials: September 17th October Edition: On stands: October 21st Reservations: October 13th Materials: October [...] Read More
Feb 10th & Feb 11th (Black History Month Special in NY Post (2/10) & Caribbean Life (2/11) Package Option #1 1/4 Page Full Color Tues Feb 10th (Black History Month Special NY Post) 1/4 Page Full Color Wed Feb 11th (Black History Month Special Caribbean Life) Online Job Posting TOTAL PACKAGE COST: $3,700 GROSS Package [...] Read More
Already a hugely successful new magazine from The New York Times, KEY is now distributed globally. KEY gives New York advertisers a one-of-a-kind platform for reaching the real estate community worldwide. With KEY’s new expanded foreign audience, a spotlight will be cast on the hottest residential, commercial and mixed use developments throughout the five boroughs. [...] Read More
Reach the real estate community in KEY International featuring Global Trends in Real Estate. This section will take an in-depth look at the economic and geopolitical trends that have played a major role in the increasing popularity of world- wide real estate investment opportunities—both residential and commercial. This special advertising section will give real estate [...] Read More
The date for the Spring Observer Living Showcase has moved to Sunday, April 26th, 2009 at The Hammerstein Ballroom. The Spring Showcase will be bigger and better than before, and will have many new added features, including: *“Everything You Need To Know About Buying an Apartment” Speaker Series *Enhanced lead retrieval for each booth *Inclusion [...] Read More