Marena Studios a excited to announce a strategic partnership with Urban Edge. We gave this company, who shares space with us at 12 West 23rd Street, a fresh look for their website urbanedgeny.com, and devised an advertising campaign to connect with the target market of renters and buyers. This is an all no-fee real estate [...] Read More
Another year under our belt! The 2010 Dressed to Kilt show is this evening…yeah! After a month of creating all the show graphics and website for this gala event, we finally get to go and enjoy ourselves. Cheers! The Marena Studios Team http://dressedtokilt.com Read More
Coremetrics’ most recent Benchmark study shows an air of optimism among U.K. online shoppers with a significant rise in online spending this Christmas and the number of items per transaction on the increase, too. During last year’s recession-riddled Christmas season, the average online order value dropped by 20% compared to 2007. However, this year has [...] Read More
Ad-ology Research recently updated their Industry Marketing Insights report for Display Advertising Services (also called Out-of-Home). The following are the predicted Top 5 Opportunities/Challenges from the report for this industry for the upcoming 12 months: The ad industry is expected to recover in 2010 and the out-of-home segment should continue to grow. Consumer groups continue [...] Read More
US online advertising spending is set to drop in 2009 for the first time since 2002. eMarketer estimates online ad spending will be down 4.6%. However, the slowly recovering economy, combined with basic structural changes in how marketers and the public use media, will lead to Internet ad spending growth in early 2010. “The economic [...] Read More
A couple of weeks ago, I highlighted the general move by small businesses into search marketing. WebVisible’s survey indicated that the typical small business spent $1,658 on search marketing in Q3 2009. Another detail that came to light in that survey is the increase in the number of keywords used by small businesses. WebVisible analysts [...] Read More
Last week I highlighted WebVisible’s report on the increased use of search marketing by small businesses. Another research concern, VerticalResponse also reported that search engine marketing will be a key 2010 expenditure for smaller operators. And according to VerticalResponse, small business owners are planning a number of budget cuts to traditional media formats next year. [...] Read More
Recently two casinos began integration campaigns using Lyris HQ’s platform with social and mobile marketing efforts. Both Reno casinos, the Eldorado Hotel Casino and the Silver Legacy Resort Casino, improved reach and engagement levels as well as customer experience. The two casinos also doubled mobile opt-in lists and conversion rates. “The high customer acquisition and [...] Read More
According to iPerceptions’ E-commerce Industry Report Q2 2009, 38.6% of the 360,000 or so visitors to the 160 websites tracked were in the research stage of the buying process while just 17% were at the buying stage. Delving into the data, iPerceptions was able to establish several reasons why visitors weren’t purchasing. The main reason [...] Read More
This is the theory which runs Reply.com. The company engages a platform using light leads rather than simple clicks to help marketers engage consumers, convert sales and increase revenue. CEO and found Payam Zamani explains light leads this way, “Consumers who are interested in buying a car go to a jump page and are asked [...] Read More