This is the theory which runs Reply.com. The company engages a platform using light leads rather than simple clicks to help marketers engage consumers, convert sales and increase revenue. CEO and found Payam Zamani explains light leads this way, “Consumers who are interested in buying a car go to a jump page and are asked [...] Read More
Marc Krigsman, CEO of Cross MediaWorks, and Larry Rubin, Chief Operating Officer agree that advertising spending will be one area that will improve in the New Year, although spending levels will not reach pre-downturn levels. Also, television ad spending will continue to be the larger spend for advertisers because that is still where the majority [...] Read More
Small businesses are continuing to invest in online search marketing campaigns to reach new and existing clients. According to WebVisible’s 2009 Q3 Report on the State of Small Business Online Advertising, small business owners upped their search marketing by 91% between the third quarter of 2008 and the third quarter of 2009. What accounts for [...] Read More
While many marketers are just beginning the process of exploring social networking, others are light years ahead. A recent Wall Street Journal article describes how high-tech powerhouses like IBM and Microsoft are scanning their social networking sites for consumer videos and comments that make for good ad campaign material. As writer Emily Steel points out, [...] Read More
According to several industry watchers, the global ad market appears ready to stabilize in 2010. This growth is largely related to the improving economies of emerging markets such as South America and Asia Pacific. Ad industry revenue generally lags behind economic recoveries, so in the U.S., tepid or no growth may be the general trend [...] Read More
Are consumers paying attention to email messages? Is there a way marketers can increase consumer engagement with email? These questions were explored in a survey recently carried out by Pivotal Veracity. Their findings can help marketers improve the results of their email campaigns. Pivotal Veracity tracked differences in email engagement metrics between the first and [...] Read More
As marketing continues to evolve and more firms expand their reach into newer channels, managers will also be looking at ways to integrate and unify their efforts. During 2009, budget constraints forced many marketers to slash spending and cut entire programs. Industry watchers expect budgetary pressures to continue in 2010 but there may also be [...] Read More
Twitter, Facebook, Blogger… there are so many services currently available where you could post your content that going over them one by one will actually lead to heavy eyelids and thoughts of counting sheep . The thing is, absolutely every person who uses one employs another at the very least. No blogger has no presence [...] Read More
Email marketing is one of the dominant ways that a small business reaches out to customers and prospects. Email marketing is about relationships — and successful relationship marketing involves a lot more thought than simply firing off a newsletter via email. According to MarketingSherpa’s 2010 Email Marketing Benchmark Report (free PDF excerpt here), email marketing [...] Read More
Nearly one in eight higher income consumers said social media influenced their choice of real estate services, the highest of all media types, according to the Summer 2009 Ad-ology Media Influence on Consumer Choice survey. Of online, social, and traditional media, online media had the most influence across all demographics. Real estate agency Web sites [...] Read More