Marc Krigsman, CEO of Cross MediaWorks, and Larry Rubin, Chief Operating Officer agree that advertising spending will be one area that will improve in the New Year, although spending levels will not reach pre-downturn levels. Also, television ad spending will continue to be the larger spend for advertisers because that is still where the majority [...] Read More

Twitter, Facebook, Blogger… there are so many services currently available where you could post your content that going over them one by one will actually lead to heavy eyelids and thoughts of counting sheep . The thing is, absolutely every person who uses one employs another at the very least. No blogger has no presence [...] Read More

Email marketing is one of the dominant ways that a small business reaches out to customers and prospects. Email marketing is about relationships — and successful relationship marketing involves a lot more thought than simply firing off a newsletter via email. According to MarketingSherpa’s 2010 Email Marketing Benchmark Report (free PDF excerpt here), email marketing [...] Read More

If you’re old enough to understand the reference in this headline — George Carlin, anyone? — then you’re old enough to need a refresher course when it comes to talking about technology. We’ve put together a list of outdated tech terms, phrases that you shouldn’t be using at work anymore because they will make you [...] Read More