We Facebook, tweet, tumble, stumble, and share. Just when we thought we were all Linkedin, the masterminds behind Google emerge with a new social networking site called Google+. Lucky for us, it comes with a whole new set of social terms to learn. If your latest lingo consists of liking, posting, and chatting you’ve got [...] Read More
Most analysts and marketers know that younger consumers have typically been bigger Internet users than older consumers. Web use by younger consumers is nearly ubiquitous (93%) while adults over age 65 now have a usage rate of 38%. The bigger news, according to a Pew Internet and American Life Project report, is that the type [...] Read More
Recently two casinos began integration campaigns using Lyris HQ’s platform with social and mobile marketing efforts. Both Reno casinos, the Eldorado Hotel Casino and the Silver Legacy Resort Casino, improved reach and engagement levels as well as customer experience. The two casinos also doubled mobile opt-in lists and conversion rates. “The high customer acquisition and [...] Read More
While many marketers are just beginning the process of exploring social networking, others are light years ahead. A recent Wall Street Journal article describes how high-tech powerhouses like IBM and Microsoft are scanning their social networking sites for consumer videos and comments that make for good ad campaign material. As writer Emily Steel points out, [...] Read More
Twitter, Facebook, Blogger… there are so many services currently available where you could post your content that going over them one by one will actually lead to heavy eyelids and thoughts of counting sheep . The thing is, absolutely every person who uses one employs another at the very least. No blogger has no presence [...] Read More
Nearly one in eight higher income consumers said social media influenced their choice of real estate services, the highest of all media types, according to the Summer 2009 Ad-ology Media Influence on Consumer Choice survey. Of online, social, and traditional media, online media had the most influence across all demographics. Real estate agency Web sites [...] Read More