The local media market has long been owned by local TV stations, newspapers and Yellow Pages. While the recession definitely slowed this market, the recovery, paired with marketer interest in new forms of media, means the industry is looking at big changes in 2010. BIA/Kelsey analysts value this market at $140 billion. Neal Polachek, president [...] Read More
Recently two casinos began integration campaigns using Lyris HQ’s platform with social and mobile marketing efforts. Both Reno casinos, the Eldorado Hotel Casino and the Silver Legacy Resort Casino, improved reach and engagement levels as well as customer experience. The two casinos also doubled mobile opt-in lists and conversion rates. “The high customer acquisition and [...] Read More
Marc Krigsman, CEO of Cross MediaWorks, and Larry Rubin, Chief Operating Officer agree that advertising spending will be one area that will improve in the New Year, although spending levels will not reach pre-downturn levels. Also, television ad spending will continue to be the larger spend for advertisers because that is still where the majority [...] Read More
Twitter, Facebook, Blogger… there are so many services currently available where you could post your content that going over them one by one will actually lead to heavy eyelids and thoughts of counting sheep . The thing is, absolutely every person who uses one employs another at the very least. No blogger has no presence [...] Read More
Email marketing is one of the dominant ways that a small business reaches out to customers and prospects. Email marketing is about relationships — and successful relationship marketing involves a lot more thought than simply firing off a newsletter via email. According to MarketingSherpa’s 2010 Email Marketing Benchmark Report (free PDF excerpt here), email marketing [...] Read More
Nearly one in eight higher income consumers said social media influenced their choice of real estate services, the highest of all media types, according to the Summer 2009 Ad-ology Media Influence on Consumer Choice survey. Of online, social, and traditional media, online media had the most influence across all demographics. Real estate agency Web sites [...] Read More
Social media has a role to play in real estate, according to Ad-ology’s Summer 2009 Media Influence on Consumer Choice survey, particularly among higher income earning groups. Real estate agencies should be enhancing their online presence with social and other online media. Ad-ology’s latest survey found that, across all demographics, online media had the most [...] Read More
Traditional media influenced more than 30% of recently surveyed pizza consumers, while online media like restaurant Web sites were the most influential for restaurant-goers. The Ad-ology Research study also found 61% of U.S. consumers surveyed said they had visited “a restaurant they had not visited before” in the last year. Of traditional media types, direct [...] Read More
THE PERFECT SHOWCASE FOR YOUR PROPERTIES Key Magazine, the New York Times Real Estate Magazine, is a twice-yearly publication contained within The New York Times Magazine that appeals to property seekers and real estate enthusiasts alike. Its editorial content highlights the latest trends, hottest developments and showcase properties in the real estate market from around [...] Read More
THE PERFECT SHOWCASE FOR THE CREAM OF THE CROP 2009 marks the 30-year anniversary of Luxury Homes & Estates in The New York Times Magazine. Over the past three decades, Luxury Homes & Estates has showcased highend homes from across the United States. Twice yearly, readers enjoy The Best of Luxury Homes & Estates, which [...] Read More