Marena Studios » Design

A second web site launches for Watson Pharmaceuticals

admin — Wed, 19 Oct 2011 21:19:54 +0000

On June 9^th, we launched a second corporate web site for Watson Pharmaceuticals (http://www.ourwinningbehaviors.com) to unveil their new Winning Behaviors initiative. Winning Behaviors is Watson’s new corporate culture theme, going to 6,000 employees worldwide. The site & campaign was launched at a ceremony dedicating their new corporate offices in Parsippany, NJ. In addition to the site, Marena Studios created all employee communications material, including building wraps and signage for the unveiling of the new corporate offices.

Watson.com goes live

admin — Fri, 15 Apr 2011 21:34:48 +0000

Marena Studios is pleased to announce the launch of Watson.com new site. We had the privilege of being retained by them less than 2 months ago. In this short time, we have forged a great relationship with their communications team and met their deadline of launching a new site in conjunction with the release of their annual report. Here are some before and afters for you to take a look at.

When it comes to SEO, Content is Still King

admin — Sun, 13 Jun 2010 16:40:14 +0000

Is a website’s content really that important? If you want to rank well on search engines, yes. Search engines are all about content. When searchers type in a query on a search engine, it produces search results that show the most relevant content in its repository based on the keywords in the query.

Quality website content is king. Google handles about 34 000 searches per second. Think about livepage.apple.com that for a minute – that is 2,040,000 searches per minute and 122,400,000 searches per hour. Consumers are looking for information and they want relevant, informative content.

In order for your website to appear on search engines’ result pages your website content has to be well optimized. That’s where Search Engine Optimization (SEO) fits into a digital strategy. SEO comprises a number of factors, but your content and keyword strategy play an integral part in your overall natural search campaign. The goals you want to achieve through your SEO campaign (e.g. increase sales or offer informative content) will also have an influence on your website’s content strategy.

Many website owners make the mistake of writing content for search engines by stuffing keywords into the copy. This results in the website copy being difficult to read for human users – a sure way of losing website visitors. First and foremost always write for your human traffic, then go back to the content to see where you can fit in relevant keywords without breaking the flow of the copy. Internet users are more likely to scan online copy, so content needs to flow easily and logically. To make it easier for visitors to scan your web copy, bold the keywords and key-phrases you want them to pay attention to.

An analytics package will tell you how visitors engage with your website and which pages have the highest exit rates. A high exit rate on a certain page could indicate that visitors are not finding what they are looking for on that page. There is no excuse for not making use of an analytics package, especially since there are numerous free options available (like Google Analytics).

Courtesy of Articlesbase, Alter Sage, SC #2608285

Marena Studios designs new site for urbanedgeny.com to launch April 14th

admin — Thu, 08 Apr 2010 18:01:16 +0000

Marena Studios a excited to announce a strategic partnership with Urban Edge. We gave this company, who shares space with us at 12 West 23rd Street, a fresh look for their website urbanedgeny.com, and devised an advertising campaign to connect with the target market of renters and buyers. This is an all no-fee real estate listings site with all the listings coming direct from the owners. For anyone who has searched for a home in New York, a site full of no-fee listings that cuts out the hassle and expense of a broker isn’t a tough sell to begin with!

Marena Studios creative approach for the site’s model was simple. Communicate to the user and owner that “No fee=No Brainer”. On the home page the USP’s of going direct is portrayed through a series of lighthearted banners. The overall design of the site is clean and contemporary with a focus on longevity and ease of use.

The studio is also designing all the supporting collateral materials to help launch the site, so be on the lookout for Urban Edge branding in your neighborhood!

Check it out, tell your friends, find a new NO FEE Apartment, save some bucks!

Site is live but still in Pre-Launch phase http://www.urbanedgeny.com

It’s Dressed to Kilt time! April 5, 2010

admin — Mon, 05 Apr 2010 20:47:39 +0000

Another year under our belt! The 2010 Dressed to Kilt show is this evening…yeah! After a month of creating all the show graphics and website for this gala event, we finally get to go and enjoy ourselves.

Cheers! The Marena Studios Team

http://dressedtokilt.com

iPerceptions: Why website visitors aren’t buying

admin — Thu, 10 Dec 2009 17:44:46 +0000

According to iPerceptions’ E-commerce Industry Report Q2 2009, 38.6% of the 360,000 or so visitors to the 160 websites tracked were in the research stage of the buying process while just 17% were at the buying stage.
Delving into the data, iPerceptions was able to establish several reasons why visitors weren’t purchasing. The main reason was that visitors weren’t able to find what they were looking for (34%) while price and navigation/usability issues tied in second place (13%) followed by shipping policies (9%).
With over a quarter (27.1%) of website visitors arriving from search engines, it is imperative that online retailers take steps to ensure that they only appear in search engine results for products they actually sell.
At the same time, checking out site navigation and usability to ensure visitors can easily find product specifications, customer service information, delivery and payment options will help guide and reassure the consumer along the purchase funnel.
“By structuring their sites so that visitors can look for – and find – crucial decision-making information, companies can remove a major hurdle responsible for causing would-be purchasers to eventually abandon the process altogether,” said iPerceptions’ President and CEO, Claude Guay. “This is extraordinarily valuable information for online retailers as we move into the holidays, and something that should really make marketers stand up and take notice.”

The Graphic Avenger – Trust Your Graphic Designer

admin — Mon, 08 Jun 2009 20:16:52 +0000

The Graphic Avenger explains why you should always trust your graphic designer. But not all designers are alike. With the Marena Studios discovery process your company will get exactly what it needs to help increase your ROI!

Call Marena Studios now for all your graphic and advertising needs.
212-243-3070 or email us at info@marenastudios.com

CMS websites powered by WordPress

admin — Mon, 08 Jun 2009 20:09:15 +0000

Marena Studios is now offering CMS websites powered by WordPress. Custom designed for brand identification. You’ll never know it’s WordPress! Contact us now for a free analysis of your existing website or how to create a new website that is cost efficient and easy to maintain.