According to the Small Business Administration, not managing your cash flow is one of the leading reasons small businesses go belly-up. So here are a few tips to help ensure your cash flows quickly from your customers to your bank account…and from there, to your own creditors, employees, and you. 1. Adjust your billing cycle. [...] Read More

Most analysts and marketers know that younger consumers have typically been bigger Internet users than older consumers. Web use by younger consumers is nearly ubiquitous (93%) while adults over age 65 now have a usage rate of 38%. The bigger news, according to a Pew Internet and American Life Project report, is that the type [...] Read More

Coremetrics’ most recent Benchmark study shows an air of optimism among U.K. online shoppers with a significant rise in online spending this Christmas and the number of items per transaction on the increase, too. During last year’s recession-riddled Christmas season, the average online order value dropped by 20% compared to 2007. However, this year has [...] Read More

According to iPerceptions’ E-commerce Industry Report Q2 2009, 38.6% of the 360,000 or so visitors to the 160 websites tracked were in the research stage of the buying process while just 17% were at the buying stage. Delving into the data, iPerceptions was able to establish several reasons why visitors weren’t purchasing. The main reason [...] Read More

This is the theory which runs Reply.com. The company engages a platform using light leads rather than simple clicks to help marketers engage consumers, convert sales and increase revenue. CEO and found Payam Zamani explains light leads this way, “Consumers who are interested in buying a car go to a jump page and are asked [...] Read More

Are consumers paying attention to email messages? Is there a way marketers can increase consumer engagement with email? These questions were explored in a survey recently carried out by Pivotal Veracity. Their findings can help marketers improve the results of their email campaigns. Pivotal Veracity tracked differences in email engagement metrics between the first and [...] Read More

Nearly one in eight higher income consumers said social media influenced their choice of real estate services, the highest of all media types, according to the Summer 2009 Ad-ology Media Influence on Consumer Choice survey. Of online, social, and traditional media, online media had the most influence across all demographics. Real estate agency Web sites [...] Read More

Perceived Success of Banks, Retail, Automotive Tied to Advertising More than 48% of U.S. adults believe that a lack of advertising by a retail store, bank or auto dealership during a recession indicates the business must be struggling. Likewise, a vast majority perceives businesses that continue to advertise as being competitive or committed to doing [...] Read More

Social media has a role to play in real estate, according to Ad-ology’s Summer 2009 Media Influence on Consumer Choice survey, particularly among higher income earning groups. Real estate agencies should be enhancing their online presence with social and other online media. Ad-ology’s latest survey found that, across all demographics, online media had the most [...] Read More

Traditional media influenced more than 30% of recently surveyed pizza consumers, while online media like restaurant Web sites were the most influential for restaurant-goers. The Ad-ology Research study also found 61% of U.S. consumers surveyed said they had visited “a restaurant they had not visited before” in the last year. Of traditional media types, direct [...] Read More