We Facebook, tweet, tumble, stumble, and share. Just when we thought we were all Linkedin, the masterminds behind Google emerge with a new social networking site called Google+. Lucky for us, it comes with a whole new set of social terms to learn. If your latest lingo consists of liking, posting, and chatting you’ve got [...] Read More
On June 9th, we launched a second corporate web site for Watson Pharmaceuticals (http://www.ourwinningbehaviors.com) to unveil their new Winning Behaviors initiative. Winning Behaviors is Watson’s new corporate culture theme, going to 6,000 employees worldwide. The site & campaign was launched at a ceremony dedicating their new corporate offices in Parsippany, NJ. In addition to the [...] Read More
How does a global leader in pharmaceuticals find the right graphic design/web development firm that can offer turn-on-a-dime service and a high quality creative product? For Watson, it began with an online search. By keying in the parameters for their ideal agency, they came upon Marena Studios. After going through the Studios’ web site and [...] Read More
Marena Studios is pleased to announce the launch of Watson.com new site. We had the privilege of being retained by them less than 2 months ago. In this short time, we have forged a great relationship with their communications team and met their deadline of launching a new site in conjunction with the release of [...] Read More
According to the Small Business Administration, not managing your cash flow is one of the leading reasons small businesses go belly-up. So here are a few tips to help ensure your cash flows quickly from your customers to your bank account…and from there, to your own creditors, employees, and you. 1. Adjust your billing cycle. [...] Read More
To all the marketers who think they are saving money while increasing ad effectiveness via online media channels, MIT Sloan Assistant Professor Alessandro Bonatti has a message for you: Not so fast. Bonatti and co-researcher, Yale-based Dirk Bergemann agree that online advertising allows marketers to target specific demographic groups efficiently. However, in highly competitive industries, [...] Read More
Visually clean, relevant ads can make a huge difference to the success of your search campaign. Be sure your ad appears professional, that your text matches your keywords and what you offer, then users will be more likely to click through and visit your site. Key Points • Match the tone of your ad to [...] Read More
The local media market has long been owned by local TV stations, newspapers and Yellow Pages. While the recession definitely slowed this market, the recovery, paired with marketer interest in new forms of media, means the industry is looking at big changes in 2010. BIA/Kelsey analysts value this market at $140 billion. Neal Polachek, president [...] Read More
Most analysts and marketers know that younger consumers have typically been bigger Internet users than older consumers. Web use by younger consumers is nearly ubiquitous (93%) while adults over age 65 now have a usage rate of 38%. The bigger news, according to a Pew Internet and American Life Project report, is that the type [...] Read More
Is a website’s content really that important? If you want to rank well on search engines, yes. Search engines are all about content. When searchers type in a query on a search engine, it produces search results that show the most relevant content in its repository based on the keywords in the query. Quality website [...] Read More