The world of Internet advertising has gotten a whole lot simpler. Once upon a time, keeping shoppers from leaving your website was almost impossible. The attention span of the average Internet consumer is extremely short. One minute they’re shopping for new shoes, the next minute they are reading a blog about Internet marketing! Once again, the folks at Google have come up with a solution for this very problem. With the introduction of ReMarketing, your product ads will remain with the consumer even when they leave your site. It’s very simple actually. As a shopper visits your page, a cookie is planted. Let’s say your shoe shopping experience was cut short by your sudden urge to buy concert tickets. Google ReMarketing will plant Sneaker banner ads on the side of the concert page. This way you don’t forget you were about to buy shoes and if you decide not buy them today, odds are you will return to the same site to do it when you’re ready.
These cookies stay with the shopper until it is manually deleted, but until that happens the cookie is hard at work. The shopper will continue to see banner ads from your website even though he/she has moved on to a competitors site. The ads will appear to be following the user around as they move around the web. In essence, they are. The advantages to this are pretty obvious. The first advantage being that the ads are targeting people who have already shown interest in the brand or product, meaning that they have a more of a likely chance of purchasing it. Each ad has a hyperlink to your corresponding website which directs traffic right back to you. The other advantage is if they are not ready to purchase the product, your product remains at the front of the consumer’s brain ahead of the competitor’s product until they are ready to make a purchase.
A lot of people see an ethical issue with cookies. They track your actions online and they are overall, just annoying. Every Internet user has the ability to delete his/her cookies whenever they want by going into Internet options and selecting delete cookies. Because the user can control his/her cookies, Google ReMarketing benefits both the website and the consumer. The website gets more traffic and in turn an increase in sales while the consumer gets the best deals for the product he/she wants.